NIL Coin’s first cryptocurrency rewards college athletes, influencers – Cointelegraph
NIL Coin (NIL) is offering its first cryptocurrency to reward college athletes for the use of their name, image and likeness via a strategic partnership with PostGame, the largest network that connects college athletes with opportunities to earn through endorsements, appearances, nonfungible tokens (NFTs) and more. The launch will take place on the Uniswap exchange on Dec. 15.
Cryptocurrency has become increasingly popular in professional sports in recent months, with athletes taking a portion of their salary and bonuses in coins such as Bitcoin (BTC), Ether (ETH) and others. With the rollout of the National Collegiate Athletic Association’s universal framework on July 1, college athletes from every state can now benefit financially from the use of their NIL. Until now, college athletes have primarily received cash and free products in exchange for their services. With the launch of NIL Coin through PostGame, digital currency will soon provide them with another option to earn.
“We are excited to be the first to offer college athletes the opportunity to earn cryptocurrency through their participation in NIL campaigns,” said Bill Jula, PostGame’s founder. “We’re reimagining how athletes and influencers can benefit beyond free products and cash payments. With the launch of NIL Coin, college athletes will be able to benefit from the exciting digital economy through cryptocurrency and NFTs.”
NIL was started through the DOOR LaunchPad program, which accelerates cryptocurrency projects that have real-world utility. The founders of DOOR include tech entrepreneurs and crypto veterans who have experience in growing businesses powered by crypto. Their most recent project was DOOR Coin, which powers the No. 1 decentralized ad network that rewards consumers for clicks. DOOR is listed on two centralized exchanges and is up over 2,000% since July.
“We are excited to launch our next project which brings real-world utility to influencer-based marketing. With DOOR, our vision is to build a decentralized ad network. With NIL, our vision expands to include a decentralized influencer network. Our partnership with PostGame will be providing value to the growing number of college athletes looking to benefit from their NIL. This is why we started NIL,” said David Daly, co-founder of DOOR.
NIL Coin is a utility token built on the Ethereum blockchain to reward influencers for promoting products and services on social media and other platforms.
More information is available here.
Postgame is used by college-athlete influencers to monetize their NIL. With over 5,000 of the top college-athlete influencers having downloaded the mobile app and …….